Business

New Research Measures the Quality of Work and Life in the Tampa Bay region

State of the Region reports show Tampa Bay area at top of list for attracting new residents. Courtesy USF

The Tampa Bay Partnership and the USF Muma College of Business released two key economic competitiveness reports. The reports show how Tampa Bay stacks up against similar metropolitan communities. Let’s learn more about work and life in the Tampa Bay region.

This year’s reports focus on the state of work and life and the future of work and life.

The findings, as well as insights into their causes, implications and the shared community challenges ahead, were revealed and discussed at the State of the Region community luncheon held at the USF Tampa campus.

Work and Life in the Tampa Bay area

The main findings from the 2023 Tampa Bay E-Insights Report and 2023 Regional Competitiveness Report show:

  • Tampa Bay is No. 1 in attracting new residents of all ages.
  • Life post-pandemic is much more expensive. Housing and transportation take up 54% of the average household budget in Tampa Bay.
  • The search for remote jobs continues to be strong and increasing in all comparable communities.
  • Around half of Tampa Bay students are not at a third-grade reading level or prepared for kindergarten.
  • Mental health indicators, such as depression prevalence rates and frequent mental distress, have been rising in recent years.

Over time, the findings have illuminated successes and regional challenges. Both reports explore how the Tampa Bay area’s eight-county region stacks up against 19 similar-sized peer and aspirational metropolitan areas in key economic and socio-economic metrics. The publications also serve as a roadmap for local and state legislators, public and private business leaders, and academic stakeholders to improve the region’s economic health and growth.

Related: The $100 Trillion Global Economy in One Chart

USF’s research uses analysis of real-time data to help better understand workforce and quality of life trends. Data signals, such as Google Trends and Twitter sentiments, derive a holistic picture of the inclusive economic health of the region.

“The post-pandemic recovery continues, but our workplace practices have shifted,” GJ de Vreede, interim dean of the USF Muma College of Business, said. “Our lifestyles are changing as a result. Looking at how Tampa Bay stacks up in terms of its economic opportunities as well as its quality of life will help us identify where we need to invest our time and resources so that everyone in the region thrives.”

Regional competitiveness

Overall, the 2023 Regional Competitiveness Report shows that the Tampa Bay area has had year-over-year improvements in 36 areas. The research tracks the economic competitiveness and growth of the region in 67 indicators that fall into five categories. These categories are “drivers” of the regional economy: economic vitality, innovation, infrastructure, talent, and civic quality.

“It is important to note that these are not data points that we will see significant changes in yearly increments, and that is why it is essential that we foster regional collaboration focused on long-term impact,” Bemetra Simmons, president and CEO of Tampa Bay Partnership, said. “State of the Region brings together many thought leaders who can use the research to set strategies, build relationships and align resources to achieve our goals.”

Factors such as population and demography, the size of the economy and the presence of regional assets were considered in the selection of comparison communities. They include Minneapolis-St. Paul, Jacksonville, Atlanta, Austin, Houston and Charlotte. To see a full list of the cities, go here.

This is the sixth year that USF and the Tampa Bay Partnership have teamed up to compile two complementary reports.

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