Redfin, the tech real estate company, announced its launch of RedfinNow, a way for homeowners to sell a home with Redfin. Sellers are now able to request a cash offer directly from Redfin to sell quickly. RedfinNow is currently active in the Orlando and Tampa metro areas and will launch in the Miami and Palm Beach metro areas later this in August. Once the Florida expansions are complete, RedfinNow will reach a total of 34 markets in 16 states and the District of Columbia.
“The real estate market in Florida is dynamic thanks to a surge of migration into the state and a wide array of buyers and sellers, including full-time residents, retirees, vacation-home owners and investors,” said Jennie Hoffer, Regional Manager for RedfinNow. “As the housing market cools, the convenience and certainty of a cash offer will be especially attractive to the homeowners who need to sell quickly or are selling from afar and don’t want to deal with negotiations or the prospect of a buyer backing out. The cash offer isn’t for every seller, but for certain ones it’s the best choice.”
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For sellers who prefer to list their home on the open market, Redfin’s also has local real estate agents. These agents provide a full-service offering for a listing fee as low as 1%.
“The most unique part of Redfin’s iBuying model is that we offer customers a transparent choice and help them understand the tradeoffs between our cash offer or listing with a Redfin agent,” said Jason Aleem, the leader of Redfin’s real estate brokerage. “Not only do our customers want this choice, having a cash offer option helps us grow our existing brokerage business. For every homeowner who takes the RedfinNow cash offer, two other homeowners will opt to list their home with a Redfin agent instead.”
To request a cash offer, homeowners can visit this site. Sellers can pick their closing date between 10 and 45 days from accepting RedfinNow’s offer.
What is Redfin?
Redfin is a technology-powered real estate company. The site helps people find a place to live with brokerage, instant home-buying (iBuying), rentals, lending, title insurance, and renovations services. Redfin was created in 2006 and serves more than 100 markets across the U.S. and Canada and employ over 6,000 people.