Connect with us

Hi, what are you looking for?

Culture

Streaming Services Account for One-Third of all TV Viewing in the U.S.

Photo courtesy of Glenn Carstens Peters.

It comes as no surprise to most Americans that streaming is the new norm for television viewing. The Gague, Nielsen’s monthly report on TV and streaming trends, found that in June of 2022, streaming captured 33.7% of total television consumption. This signified significant growth for streamlining platforms, while traditional TV formats lowered in usage substantially, with 22.4% for broadcast and 35.1% for cable.

Total time spent watching TV in June increased slightly (+2%) from May, bolstered by an 8% uptick in streaming volume over the same interval. Time spent streaming jumped 23.5% on a year-over-year basis allowing the digital format to add 6 percentage points to its share of TV in 12 months. In contrast, cable showed the largest year-over-year decline with a loss of 5 percentage points.

The major players

This considerable increase in streaming had a similar effect on streaming platforms, four of which saw record-high viewing shares in June: Netflix, Amazon Prime Video, Disney+ and YouTube (including YouTubeTV). Viewers spent 16% more time watching Netflix versus last month, and as a result, Netflix gained a full share point from May and captured 7.7% of total TV viewing—the largest month-to-month growth ever for a streaming platform. Compared to June 2021, all reported streaming platforms in The Gauge have seen significant growth in viewing, led by Amazon Prime Video (+31.9%), Disney+ (+22%) and Netflix (+18.1%).

While cable viewing in June fell 2% from the previous month, the category lost 1.4 share points of TV usage over the same period. Cable continues to show some of the largest year-over-year shifts of any viewing category, dropping 5 percentage points and -11.9% in viewing compared to June 2021.

Related: Most and Least Stressed Cities in America

Due to the conclusion of the traditional broadcast TV season, time spent watching broadcast was down 6.7% in June compared to May, and the share of viewing declined 2.1 percentage points. While these declines are fairly typical for this time of year, broadcast viewing this month was down 3.9% compared to June 2021, and a full share point lower.

As streaming platforms become easier to install, more mobile, and more affordable for individuals and families, Nielsen predicts similar trends throughout 2022 and beyond. For more information, you can find The Gague report here

You May Also Like

Culture

The popular refrain in you hear in Tampa Bay is that the area has not been directly hit by a major hurricane in over...

Business

Black Friday and Cyber Monday shoppers are hot on the trail of the best deals this holiday season. But do you know when a...

Business

Today, the U.S. economy looks very different than it did hundreds of ago. While railroad stocks dominated in the 19th century, industries within technology...

Culture

It’s been over a century since a major hurricane (category 3 or greater) has made landfall in the Tampa Bay Area. That was the...