As part of its $3 million summer brand awareness campaign, this region’s tourism promoters are targeting girlfriend getaways, adventure seekers and those seeking wide open spaces.
The ad campaign will reach into Atlanta, Boston, Miami, Chicago, Dallas, New York City, Philadelphia and Fort Myers. An additional 5% will target multicultural markets in Atlanta and Miami using radio, digital platforms and print, drawing Latino and black audiences.
Visit Tampa Bay President and CEO Santiago Corrada said the campaign will include “edgy new messaging and events in key markets.”
The campaign is dubbed “Unlock Your Inner Pirate” and will include offering Tampa-based giveaways and locally crafted brew in far off bars and beer gardens.
This will be Visit Tampa Bay’s largest multi-layered summer ad campaign, an effort to keep tourism coming. While visitors to this area slowed considerably during the height of the coronavirus pandemic, it has picked up considerably and the aim of this campaign is to keep it growing.
“Our summer campaign has not changed and we are continuing to encourage safe travel,” said VTB Public Relations spokesperson Stephanie Rodriguez.
“As pent-up travel desire strengthens, our aggressive marketing strategies will help keep our momentum going as we strive to achieve strong summer visitation,” Corrada said.
